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Jules is a designer of wonderful things that tell persuasive stories —inﬂuential, effective and typographically delicious. You can look at this creativity if you go to www.akel.co.uk; it is worth the visit, promise. After seeing this exciting work, why not telephone him for a thoughtful chat: 07 802 753 193. If you become one of his clients you could qualify for umpteen bottles of Dalwhinnie whisky—a truly worthwhile reward, don’t you think? You will soon discover that he is a very useful contributor to your prosperity.
A brand is the reputation that you would like in the minds of your different audiences—your clients.
If you get this reputation right, and if you communicate it consistently and carefully, then you should be able to have plenty of loyal customers.
Before Jules starts any design work, he believes that it is vital to have a discussion as to which adjectives you want your different groups of customers—your audiences—to use in describing your business and its service. The best designers communicate the brand so that its different audiences immediately understand the brand’s values. Your brand is your reputation.